Analytics is the field where experience matters most. Yes, I mean it. No doubt there are many other criteria and important too. Say, getting yourself certified in the technology you feel you should be moving forward in your career with, get some projects done, write blogs or help to resolve issues on online forums. However, leaving behind the experience, the next lion share goes to the certificate. So let us concentrate on the first part where your experience matters more not only on the field but during the interview.