The world is getting increasingly digital, and this means big data is here to stay. In fact, the importance of big data and data analytics is going to continue growing in the coming years. Choosing a career in the field of Big Data and Analytics will be a fantastic career move, and it could be just the type of role that you have been trying to find. Data and big data analytics are the lifeblood of any successful business. Getting the technology right can be challenging but building the right team with the right skills to undertake data initiatives can be even harder — a challenge reflected in the rising demand for big data and analytics skills and certifications.